Street Drive

Product Exploration Guide

Comparison Clinic

Brand AR+ Gallery

Select the section you would like to explore

Pre-Flight
Check

Street
Drive

Street Drive

Work with your team to explore the following before you drive.

Under the Hood

The only German-engineered vehicle in its class, the Atlas drives more like a sedan than an SUV. A low center of gravity, independent suspension and two capable engines make Atlas in a class of its own.
  • Locate and pull hood release lever inside cabin.

  • Locate and pull hood latch to open hood.

  • Observe the low placement of the engine.

Driver's Seat

A great drive is a safe drive. The last thing you want is for a customer to take the Atlas on a test drive without knowing how to adjust the controls.
  • Adjust the rear-view mirror.

  • Locate side mirror controls and adjust.

  • Locate seat adjustment buttons and adjust seat.

2nd and 3rd Row

The Atlas offers the best seating configuration and space in the segment. In this portion of the pre-flight checklist, invite your tallest teammates to sit in the third row.
  • Locate the 3rd row access release and move the 2nd row seat forward.

  • Observe the space allowed to enter/exit the 3rd row.

  • Invite your tallest teammates to sit in the third row.

  • Notice the amount of headroom.

  • Locate the 2nd row slider control and move the seat forward and back.

  • Locate the recline control and adjust the seat back.

  • Observe the leg room for passengers in each row.

  • Open the rear cargo door and fold the 3rd row seats flat.

  • Observe the ease of configuration and vast, useable cargo area.

Driving Dynamics

The 

two 

engine 

options 

for 

the 

Volkswagen 

Atlas 

are 

2.0 

liter, 

turbocharged 

TSI 

four-cylinder 

and 

    .

    Word Bank

    • 1.6L engine
    • 2.5L OEM engine
    • 4.0L BDP engine
    • 3.6L VR6 engine

    Cabin

    The 

    Atlas 

    is 

    the 

    largest 

      built 

      in 

      the 

      U.S.

      Word Bank

      • van
      • Volkswagen
      • 3 row van
      • vehicle

      3rd Row

      Which 

      of 

      the 

      second-row 

      seats 

      have 

      the 

      ability 

      to 

      slide 

      forward 

      and 

      back?

        Word Bank

        • Passenger side
        • Both
        • Drivers side
        • Neither

        Craftsmanship

        The 

        Atlas 

        is 

        the 

          Volkswagen 

          entry 

          into 

          the 

          American 

          mid-size 

          SUV 

          segment 

          and 

          is 

          manufactured 

          in 

            .

            Word Bank

            • second
            • Chattanooga, TN
            • Nashville, TN
            • first

            Technology

            In what ways can customers connect their smartphones to the MIB Gen 2 system?

              *Drag ALL that apply

              Word Bank

              • iOS
              • Android Auto
              • Pandora
              • Apple CarPlay
              • GO CONNECT

              Select the section you would like to explore

              Hands-On
              Exploration

              Guided
              Overview

              Street Drive

              Key Exploration Points

              LED

              Wheels

              MQB

              Digital Cockpit + MIB II Radio System

              Child seat friendly - Easy Entry system

              LED taillights (available)

              Easy open trunk

              3 rows and a usable trunk = Minivan conquest and future proofing

              Remote Start

              Standard Equipment / Trim Levels

              Accessories

              Hitch-Mounted Bike Carrier

              This bike carrier allows full and fast access to the rear of the vehicle while carrying up to three adult-sized bicycles. This fully integrated design securely attaches directly to the trailer hitch mount and is much easier to use than roof-mounted racks.

              Universal Tablet Holder System

              Securely integrated within the rear head rest, the Universal Tablet Holder offers rear seat entertainment and versatility for tablet devices ranging from Smartphones to the largest tablet sizes on the market. Additionally, this system also offers a coat hanger and shopping hook for even more convenience. Silver accents and a redesigned base give it a new and improved aesthetic.

              Urban Loader Overhead Storage

              This pop-up roof-mounted cargo box helps claim the roof as valuable storage real estate. Aerodynamically streamlined, yet dually expandable to a whopping 17.7 cubic feet.

              Urban Loader Overhead Storage - Extended

              This pop-up roof-mounted cargo box helps claim the roof as valuable storage real estate. Aerodynamically streamlined, yet dually expandable to a whopping 17.7 cubic feet.

              Privacy Cover

              The privacy cover makes for a cleaner appearance and keeps prying eyes away from valuables stored in the rear of the vehicle while the driver is away.

              Remote Start

              Excellent for use in extreme weather climate conditions, the remote start allows the driver to not only start their vehicle remotely, but also to heat or cool the cabin well in advance of their arrival. Each Volkswagen Atlas is pre-wired to accept this accessory.

              Towing

              The Volkswagen Atlas can be easily configured with either 2,000 or 5,000 lb. towing options, allowing the driver to confidently and securely tow a wide variety of recreational options ranging from trailers to boats.

              Seat Back Extended Trunk Liner

              The Extended Trunk Liner allows the driver to transport groceries and other objects in a more secure manner, preventing items from individually moving about the rear cargo compartment area.

              Select the section you would like to explore

              Competitive
              Insights

              Ready
              to Rate

              Based on real mystery shops, the following items are what Honda and Ford Sales Consultants consider “top selling points":

              PRO SALES TIP

              PRO SALES TIP:

              When presented with information about a competitive strength, be sure to acknowledge it before discussing Atlas competitive advantages.

              Claim/Selling Point

              The best-selling SUV for 25 years.

              Acknowledge

              "No question, the Explorer is a solid vehicle and sells extremely well."

              Match

              "Volkswagen also has a huge selling pedigree. In fact, we just became the #1 selling automotive manufacturer in the world."

              Improve

              "We've been able to bring our award-winning MQB architecture to introduce many new and innovative features to the mid-size SUV segment."

              Confirm

              "Based on what you told me, let me show you a few features you’re really going to like…"

              Claim/Selling Point

              Explorer offers a wide array of trim levels, options and accessories to meet any customer need or budget.

              Acknowledge

              “It’s true, the Explorer is available in a dizzying array of trim levels.”

              Explorer does offer a wide range of trim levels, options and packages. The base model Explorer starts at $31,660 and their fully-equipped Platinum model costs over $53,000.

              Match

              "The Atlas was designed specifically for the needs of the American market and is also available in 5 trim levels, each offering outstanding value."

              Atlas also offers a wide range of comfort and convenience features, many of them as standard equipment on all models. Atlas also offers several options and packages to personalize your driving experience.

              Improve

              "Being the newest player on the block, we’ve had the advantage of assessing what Explorer does well and taking it up a notch."

              When comparing base models, Atlas offers a larger infotainment display (6.5” vs. 4”) 2 zone manual climate control, 2nd row seats that recline and slide forward and back, PLUS the easiest 3rd row access in any mid-size SUV. These features, along with Volkswagen engineering and craftsmanship, comes at considerably less cost than Explorer.

              Confirm

              "What are the most important features or options to you when considering a mid-size SUV?"

              Claim/Selling Point

              The Ford EcoBoost engines offer both class-leading performance and efficiency.

              Acknowledge

              "Ford has a great reputation for performance and efficiency."

              Match

              "Volkswagen also offers two proven powertrain options with excellent driving characteristics."

              Improve

              "For many SUV owners, performance is more than a "by the numbers" comparison, it's about stability, braking performance, and car-like control."

              Confirm

              "In terms of overall performance, what is most important to you?"

              Claim/Selling Point

              The Honda Pilot is the best value in a family-friendly, mid-size SUV.

              Acknowledge

              "The Honda Pilot is a really solid vehicle with a great reputation."

              The 2017 Pilot is a good value and did win an award from Kelly Blue Book for being an excellent value in the mid-size SUV category.

              Match

              "However, now that Atlas is here, it’s a new game."

              With the arrival of Atlas, the value paradigm has now shifted. Comparably-equipped Atlas models offer better comfort and convenience features at similar or lower price points.

              Improve

              "If we take a closer look at Atlas, you’ll find that it compares extremely favorably in areas most SUV shoppers care about, namely: craftsmanship, car-like ride and handling, and passenger/cargo room."

              Confirm

              "What factors are most important to you in defining value in a family SUV?"

              Claim/Selling Point

              Pilot provides many important family-friendly convenience features, either as standard equipment or as options.

              Acknowledge

              "The Honda Pilot is a solid vehicle and suits many family needs."

              Match

              "Atlas is designed specifically for the US market to meet the needs of active families."

              Atlas was designed and engineered with family top-of-mind. Atlas offers seating for up to seven passengers, 2nd row seats that slide forward and back PLUS recline, an advanced MIB infotainment system, and multiple charging ports for portable devices.

              Improve

              "Because we're new to the market we've had the luxury of assessing the competition and figuring out what they do well…and then improving upon it. Let me show you a few features that I think you're really going to like!"

              Honda offers One-Touch 3rd Row entry yet doesn’t match our Easy Entry in terms of adapting to child seats. The Atlas offers increased cargo and passenger space by volume. Perhaps best of all, journalists have labeled our 3rd row as an “NBA grade” place to spend time.

              Confirm

              "What features of an SUV are most important to you and your family?"

              Claim/Selling Point

              Pilot can seat up to 8 passengers.

              Acknowledge

              “It is true that the Pilot can seat up to 8 passengers—unless 2nd row captain’s chairs are selected.”

              Match

              “The Atlas has been designed to optimize space throughout the interior for BOTH seating and cargo.”

              Improve

              “In fact, our goal was to be a legitimate minivan alternative, offering extremely convenient access to the 2nd and 3rd rows…and plenty of room for your stuff while those seats are occupied.”

              Confirm

              "Since you're going to be using those backseats, our Easy Entry system is a really clever solution that we think you're going to love."

              Select the section you would like to explore

              Blippar

              Quiz

              Image Gallery

              Score extra points for your team.

              Today you’ll be using AR to explore the VW Atlas.

              You will need the FREE Blippar app to compete, and for those who have already downloaded it, special points will be awarded for a competitive edge.

              Select the type of device you will be using to download / use the app.

              Apple iOS

              Android

              Not sure how to proceed? Ask any member of the event staff for help.

              Touch each image to answer the corresponding quiz questions.